Paper cup advertising is a highly precise and effective form of advertising that has emerged in response to the times. It is a type of practical advertising conceptually. Paper cup advertising is the use of practical items as advertising carriers for advertising release and placement. The purpose is to realize the practicality of the carrier itself while also highlighting its accompanying advertising nature, ultimately reducing the acceptance, rejection, and evasion caused by a single advertising nature, and achieving flexible dissemination of advertising.

The effect of paper cups in advertising promotion is very good, and many advertisers or manufacturers choose to use paper cups as an advertising medium. Designing patterns on the cup body can give people different drinking moods and also serve as a "symbol" for promoting a certain product. Because the trademark, name, manufacturer, distributor, etc. of the product can be designed on the surface of the paper cup. People can learn and understand products from this information when drinking beverages, and paper cups provide a platform for people to learn about these new products.

Disposable paper cups are quite common in people's lives, so using the cup body as a promotional medium leaves a deep impression on people with a fixed target.